Feb82015 by Susan SternNo Comments
High Quality Content

High Quality Content

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[heading animation="fadein" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Rich Content SEO Key | Omaha Internet Marketing Company Opines[/heading] High quality content is not merely a marketer buzz word. These are 3 words that every business owner, office manager and CEO must completely understand to succeed on and offline. High quality content is the production of online PR articles, press release, social media management, listings, ads, website and blog copy with journalistic integrity, authority and trustworthiness. A logo must be modern and eye-catching, same for the website and social media covers. The public relations writing for a company or organization should be rich with your genre's subject manner, images and graphics. Consistent and streamlined. [heading animation="wobble" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]Online Branding 101: Timely articles. Specific verbs. Descriptive adjectives. Clean sentences with reader…
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Feb52015 by Susan SternNo Comments
Difference Between Publicist and Agent

Difference Between Publicist and Agent

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[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]PUBLICIST VS. AGENT[/heading] A local, potentially up and coming rapper, with some good original music on an independent label, recently approached our Omaha public relations firm seeking a publicist. During our conversation, I wanted to emphasize the difference between a publicist and agent. After all, I assumed before our conference call, that it would appear he really needs a music agent, who books jobs. I told him that. While the rapper certainly is in need of an agent, he correctly identified a stronger present need for a publicist. To re-brand his image in a streamlined, marketable way that might attract an agent, bookings, as well a wider array of fans. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]PUBLICIST - REFINES YOUR PUBLIC FACE[/heading] The job…
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Feb42015 by Susan SternNo Comments
Recommend Marketing Mix

Recommend Marketing Mix

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[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignleft"]Omaha Marketing Firm Suggests[/heading]In today's digital marketing era, business and organizations might be perplexed on how to reach your target market. The answer is simple. Invest most of your advertising/marketing dollars with online branding. But that's not all. [blockquote animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}"]"Your company needs a marketing mix. A recipe that includes traditional and digital avenues will drive more traffic and increase revenue.  As former broadcast journalists, we would, if client budget allowed, to sprinkle in some TV/Radio advertising, perhaps billboard, limited print including postcard mailers. Unlike most, we do all these tasks in-house, creative branding by a talented staff of a few," notes Omaha Marketing consultant Susan Stern.[/blockquote] [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="alignleft"]Invest Most Marketing Dollars Internet [/heading] Stern PR Marketing firm,…
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Feb12015 by Susan SternNo Comments
Strong Internet Presence Needed

Strong Internet Presence Needed

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[heading animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignnone"]Most People Search Online[/heading] An estimated 70-90% of people search for local business online. So, from our experience, your business or organization needs a -  Complete Internet Presence. When we say complete, we mean total internet branding that sets the right foundation to build Google ranking and streamline company image branding - on and offline. After the basics are done, your business or organization needs a monthly SEO/Social media maintenance plan. But first, here at Stern PR, an Omaha digital marketing firm, our 'Complete Internet Presence' package includes everything you need to start growing online.  Any industry. We'll let you know if your business or organization needs a website re-design. It may be fine, and simply need to be search engine optimized. In total,…
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