Positive PR. Omaha Public Relations firm consultant Susan Stern gave the school district what it truly lacked: improved communication, polished branding online and off, and positive news for students, parents, teachers and the community. Rarely done by one, Susan handles it all, covering district news using 1) pen & keyboard, 2) digital camera and 3) HD video camera – often simultaneously.
News gathering, research, reporting and writing, Susan produced rich copy, complete with tight verbs, descriptive adjectives, and no extraneous words. District articles covered every topic imaginable. No issue is too difficult for Susan.
Her ability to transform complicated ideas into layman’s terms, everybody can understand, stems from education, and in-field work producing, reporting and anchoring news at a radio network in Virginia, another in Washington, D.C and radio and TV news stations in Nebraska and Iowa.
As a former broadcast TV and radio journalist for over a decade, Susan gives DC West Community Schools the highest quality of journalism-style public relations, that can be found in Nebraska.
Susan Stern spearheaded PR branding strategy for the 2015 bond issue election and managed daily district news, budget permitting. She created all the PR collateral from brochures, mailers, news releases, newsletters, website articles, video stories, and media relations. Susan coached the superintendent on ‘how to come across the best on TV news,’ and shared insight on how news departments cover controversial topics. Susan re-did the look of all district social media sites, and directory listings like Google, and managed them with catchy copy, graphics, images and video.