Mobile Messaging Marketing for Business
Do's & Don'ts. Hazards. Benefits of Text MarketingBy Susan Stern - Digital Marketing, PR Consultant in OmahaPublished July 15, 2018, Updated August 16, 2018The stats may blow your mind! The numbers are a marketer's dream! SMS (text messaging) read rates are as high as 98%, compared to 22% for email marketing according to business2community.89% of people surveyed admit they can’t live without their smartphones, and/or always have them within arm’s reach reports CTIA.Mobile phone ownership over time"The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%, up from just 35%" in 2011, reports Pew Research."America today, among most ages & incomes, lead a mobile-first lifestyle observes CTIA, the organization representing wireless carriers. Why should you care? SMS…