Few Omaha SEO Companies Actually Local

Few Omaha SEO Companies Actually Local

Opinion, SEO
An observation of the Omaha SEO marketplace. May 10, 2018By Susan SternNeb. Public Relations Practitioner/SEO Creative Getting to know them! One day recently, I picked up the telephone and called a number of metro Omaha SEO service company owners to get feedback concerning a local industry matter. It was really cool to talk shop.  All the owners are so friendly. Each has a story to tell, and interesting history of how they came about. I also observed most owners are men. One has a husband/wife team. Stern PR may be the only female-owned and operated internet marketing firm! The entire exercise of reaching out to chat with competitors taught me something unexpected.  Omaha's search engine optimization marketplace is saturated with non-local digital marketing companies. Turns out, only a handful of Omaha…
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Super Bowl 2017 Ads – Politically Charged

Super Bowl 2017 Ads – Politically Charged

Branding Strategy, Opinion, Other
[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Brands Not Shy To Take A Political Stance [/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] By Susan Stern -- (Omaha, NEBRASKA) -- While some ads were lackluster and run-of-the-mill, many Super Bowl ads got political this year touching on controversial social justice issues, typically leaning toward the left coupled with unity and patriotic themes. Throughout history, Super Bowl ads tend to reflect the current culture, style, cinematographic and technological advances, and current national mood. The mood nowadays is indeed politically divided. Many of the 2017 Super Bowl ads reflect America’s polarization. From an advertiser’s standpoint, it is a risky move to take a political stance especially during these contentious times: brands risk alienating their demographic, including facing a brand boycott and resistance. Right now there is a social media backlash on Twitter, Youtube and…
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How to Politely Decline Project

How to Politely Decline Project

Business Start Ups, Opinion
[vc_row][/vc_row][vc_row][/vc_row][vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]How to Turn Down a Client Politely[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By Susan Stern -- Every once in a while, a PR/Marketer Consultant must make the decision to turn down client work for one reason or another. The reasons vary. You don't have time. The project may not be something you enjoy. The lead may give off a difficult vibe. Or, other times, the reason is that the would-be client lacks the budget, and expects too much, for too little (they may simply not understand the going rate for your services). The scope of the project may be outside your area of specialty. [/vc_column_text][heading animation_iteration="1" type="2" bottom_margin="nomarb" align="aligncenter"] Not Your Specialty[/heading][vc_column_text]If you simply cannot do the work, because it's not your area of expertise, or it's not a task you want to learn…
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Small Business Feels Pain – Craig’s List HTML Link Removal

Small Business Feels Pain – Craig’s List HTML Link Removal

Opinion
Craig's List Kills HTML Tags "Craig's List Removes HTML Links - Bad for Small Business" is a highly popular online article gathering over 3,000 national reads since our exterior Stern PR Omaha blog published it on March 9, 2014. So, we're revisiting the issue here with updates. For years, Craig's List allowed realtors, photographers and other small businesses to post rich, HTML advertising copy in ads that linked back to their websites. The ads were great for Google Ranking (SEO) and link-building. In the beginning of 2014, Craigslist rolled out universal changes, completely removing the ability to post professional-looking html-generated image ads that live link to a website. Now all you can do is post text copy and add images. You can not add a workable URL that takes visitors to your website. These unannounced changes frustrate…
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Windows 8 Review

Windows 8 Review

Copywriting, Marketing, Opinion
Windows 8 Reviews | Not a Hit Hate is a very strong word. That said, I really, really dislike the Windows 8 operating system found on PC's nowadays! About 2 weeks ago, I purchased a relatively inexpensive i3, 6GB RAM, 750GB Hard Drive laptop pre-installed with Windows 8. I soon discovered how obnoxious the operating system is - a smartphone-type interface that ripped out useful, even fundamental, stuff found on the Windows 7 Start Page Menu. Interesting development. Microsoft canned the executive who championed Windows 8 soon after launch release. Microsoft is phasing out Windows 7, completely. Why? Windows 8, with a touch user interface, is billed as a better platform across-the-board - for mobile devices such as tablets to better compete with other mobile operating systems like Android and…
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