Oct202018 by Susan SternNo Comments
Google Prohibits Rewards-for-Reviews

Google Prohibits Rewards-for-Reviews

Google Business Listings, Latest News, Online Reviews
By Susan Stern - Omaha, NEBRASKA -- An appliance repair shop takes 30 percent off - if you pen a Google review. A dentist office enters you into a contest, and your favorite restaurant gives you a FREE cocktail - in exchange for Google reviews."Wrong, wrong, wrong. Companies offering incentives for reviews - violate Google's Terms and Conditions," emphasizes Omaha branding consultant Susan Stern, of Stern PR Marketing.Businesses giving rewards-for-reviews are a widespread problem from Maine to California. In fact, here in Omaha this marketer has found dozens of metro-area small businesses violating Google's review policy. A quick Google image search found a plethora of inappropriate review incentives nationwide, too. Our digital marketing firm mashed a few together for this informative montage - what not to do.Google's Official Business Review…
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Mar262018 by Susan SternNo Comments
Omaha Digital Marketing Company Q&A

Omaha Digital Marketing Company Q&A

Digital Marketing, Latest News, SEO, Small Business
You have questions. We have answers!By Susan SternOmaha Digital Marketing company consultantMarch 20, 2018  -The below comes from answers posed to Stern PR Marketing on the social media platform Quora. Follow, if you like. Each answer was rewritten to avoid a search engine penalty for duplicate content.Q. Does Google charge for a business listing in their search results?Answer.No. There is zero cost to create a Google business listing, and it may be auto-generated. The best advice for any business, non profit, institution and government agency is to outsource business listing set up and maintenance to a local PR digital consultant.She/he will manually set it up, upload custom photography and graphics (no stock images!), and write an SEO-friendly business summary. In addition, your consultant, in your monthly SEO plan, will reply to…
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May102016 by Susan SternNo Comments
How to Upload 60-Second Instagram Videos

How to Upload 60-Second Instagram Videos

Latest News
[vc_row][vc_column width="1/2"][heading animation="tada" animation_delay="{animation_delay}" animation_iteration="1" bottom_margin="lessmar2" align="aligncenter"]INSTAGRAM 60-SECOND VIDEOS[/heading][/vc_column][vc_column width="1/2"][vc_column_text]Clever video producers can now craft more elaborate mini videos and post them to Instagram to reach their target market. In March 2016, Instagram increased from 15 seconds to 60 seconds the ability for consumers and marketers to post videos for free to their social media platform feed! While it took several hours and a bit of trial and error to learn how to post 60-second videos to Instagram in the correct compressed format, this Omaha marketing consultant has found an easy way to do it. First off, make sure you render your :60 second video to MP4 format in your the editing software of choice. When complete, upload the 60 second video to Google Drive. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="1" type="2"…
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Mar252015 by Susan SternNo Comments
Google Search To Display Live Tweets?

Google Search To Display Live Tweets?

Latest News
Tweets May Appear Google Search The microblogging website and search engine behemoth remain mum, but Bloomberg reports that Twitter and Google have apparently struck a deal to show live tweets in search results. How, when and where the Tweets will appear in Google search is not known. Bloomberg quoted "people who have knowledge of the matter" as saying that Tweets will be automatically visible in Google search as soon as they are posted, a development that is slated to begin sometime during the first half of the year. As of today, March 25, 2015, Tweets do not show up in search. Terms of the deal were not made public by either entity. But the February 5, 2015 article Bloomberg added that "Twitter and Google engineers have started working on the…
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Feb82015 by Susan SternNo Comments
High Quality Content

High Quality Content

Latest News
[heading animation="fadein" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Rich Content SEO Key | Omaha Internet Marketing Company Opines[/heading] High quality content is not merely a marketer buzz word. These are 3 words that every business owner, office manager and CEO must completely understand to succeed on and offline. High quality content is the production of online PR articles, press release, social media management, listings, ads, website and blog copy with journalistic integrity, authority and trustworthiness. A logo must be modern and eye-catching, same for the website and social media covers. The public relations writing for a company or organization should be rich with your genre's subject manner, images and graphics. Consistent and streamlined. [heading animation="wobble" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]Online Branding 101: Timely articles. Specific verbs. Descriptive adjectives. Clean sentences with reader…
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Feb52015 by Susan SternNo Comments
Difference Between Publicist and Agent

Difference Between Publicist and Agent

Latest News
[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]PUBLICIST VS. AGENT[/heading] A local, potentially up and coming rapper, with some good original music on an independent label, recently approached our Omaha public relations firm seeking a publicist. During our conversation, I wanted to emphasize the difference between a publicist and agent. After all, I assumed before our conference call, that it would appear he really needs a music agent, who books jobs. I told him that. While the rapper certainly is in need of an agent, he correctly identified a stronger present need for a publicist. To re-brand his image in a streamlined, marketable way that might attract an agent, bookings, as well a wider array of fans. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]PUBLICIST - REFINES YOUR PUBLIC FACE[/heading] The job…
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Feb42015 by Susan SternNo Comments
Recommend Marketing Mix

Recommend Marketing Mix

Latest News
[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignleft"]Omaha Marketing Firm Suggests[/heading]In today's digital marketing era, business and organizations might be perplexed on how to reach your target market. The answer is simple. Invest most of your advertising/marketing dollars with online branding. But that's not all. [blockquote animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}"]"Your company needs a marketing mix. A recipe that includes traditional and digital avenues will drive more traffic and increase revenue.  As former broadcast journalists, we would, if client budget allowed, to sprinkle in some TV/Radio advertising, perhaps billboard, limited print including postcard mailers. Unlike most, we do all these tasks in-house, creative branding by a talented staff of a few," notes Omaha Marketing consultant Susan Stern.[/blockquote] [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="alignleft"]Invest Most Marketing Dollars Internet [/heading] Stern PR Marketing firm,…
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Feb12015 by Susan SternNo Comments
Strong Internet Presence Needed

Strong Internet Presence Needed

Latest News
[heading animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignnone"]Most People Search Online[/heading] An estimated 70-90% of people search for local business online. So, from our experience, your business or organization needs a -  Complete Internet Presence. When we say complete, we mean total internet branding that sets the right foundation to build Google ranking and streamline company image branding - on and offline. After the basics are done, your business or organization needs a monthly SEO/Social media maintenance plan. But first, here at Stern PR, an Omaha digital marketing firm, our 'Complete Internet Presence' package includes everything you need to start growing online.  Any industry. We'll let you know if your business or organization needs a website re-design. It may be fine, and simply need to be search engine optimized. In total,…
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Jan312015 by Susan SternNo Comments
WordPress Best CMS

WordPress Best CMS

Latest News
[special_text animation="fadeInRightBig" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" tagname="h1" color="" font_size="25" font_weight="bolder" font="google_web_font_Raleway" margin_top="" margin_bottom="" align="left" icon="no" icon_float="none"]Wordpress Better Content Management [/special_text] [text_box animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="We love it. " subtitle="Wordpress is the best CMS!"] We love it. Wordpress is the best CMS! Our Omaha website design company now prefers using it for most of our clients. In comparison with Joomla, Wordpress is our pick for an open source content management system, an ideal place to incorporate your website, while self-hosting on a third party provider, like Godaddy. On that, we find that Godaddy is a better than average web host. Web Hosting and Domain Source As Omaha area website designers/marketers, we've had multi-year history working with Godaddy. They're tech savvy and available 24/7. They are not the Walmart of web hosting companies, as…
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Jan312015 by Susan SternNo Comments
Complete Online Branding

Complete Online Branding

Latest News
[vc_row][vc_column][vc_column_text][heading animation="fadeInRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Omaha's Complete Digital Marketing Package[/heading]Our Omaha website design firm and marketing company builds professional websites for business and organizations. Located in Omaha, Nebraska USA, our web development services help build brand attention, boost traffic and drive overall business profitability. We offer the complete online branding package. The copywriting. The photography. The design. Run your company. We'll do the rest. When you ask Stern PR for a web design quote. Please note. We provide the - complete online branding package - leaving out no must-haves that set the proper foundation for Google, Bing and Yahoo to find your website. The estimate we provide is outlined in a written marketing plan that we carefully researched before crafting. We're better. Almost 99% of services we offer are…
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