Google Punishes Websites for Pop Ups
Google Penalizes Annoying Pop-Ups In SearchBy Susan Stern - Omaha Marketing Firm Consultant(OMAHA, Nebraska) - Stern PR - In step with its dedication to improving the mobile user experience, Google rolled out a mobile search penalty for intrusive pop ups called Interstituals that launch at page start up.Interstituals tend to tick off website visitors. The pop up blocks page content until a user clicks the 'X' to dismiss or waits for a count down. The delay in accessing main content is what Google's mobile rank juice penalty targets.Popular news sites, for instance, tend to use a lot of interstituals. Advertisers (merchants & brands) tend to prefer these intrusive pop ups for high engagement and conversion rates (from looker to buyer). Publishers (ad agencies & mobile ad networks) like them for the…