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Oct202018 by Susan SternNo Comments

Google Prohibits Rewards-for-Reviews

Google Business Listings, Latest News, Online Reviews

By Susan Stern - Omaha, NEBRASKA -- An appliance repair shop takes 30 percent off - if you pen a Google review. A dentist office enters you into a contest, and your favorite restaurant gives you a FREE cocktail - in exchange for Google reviews."Wrong, wrong, wrong. Companies offering incentives for reviews - violate Google's Terms and Conditions," emphasizes Omaha branding consultant Susan Stern, of Stern PR Marketing.Businesses giving rewards-for-reviews are a widespread problem from Maine to California. In fact, here in Omaha this marketer has found dozens of metro-area small businesses violating Google's review policy. A quick Google image search found a plethora of inappropriate review incentives nationwide, too. Our digital marketing firm mashed a few together for this informative montage - what not to do.Google's Official Business Review…

Jul112018 by Susan SternNo Comments

Google Punishes Websites for Pop Ups

Internet Marketing, SEO, Website Security

Google Penalizes Annoying Pop-Ups In SearchBy Susan Stern - Omaha Marketing Firm Consultant(OMAHA, Nebraska) - Stern PR - In step with its dedication to improving the mobile user experience, Google rolled out a mobile search penalty for intrusive pop ups called Interstituals that launch at page start up.Interstituals tend to tick off website visitors. The pop up blocks page content until a user clicks the 'X' to dismiss or waits for a count down. The delay in accessing main content is what Google's mobile rank juice penalty targets.Popular news sites, for instance, tend to use a lot of interstituals. Advertisers (merchants & brands) tend to prefer these intrusive pop ups for high engagement and conversion rates (from looker to buyer). Publishers (ad agencies & mobile ad networks) like them for the…

Jun172018 by Susan SternNo Comments

Mobile Messaging Marketing for Business

Text Marketing

Do's & Don'ts. Hazards. Benefits of Text MarketingBy Susan Stern - Digital Marketing, PR Consultant in OmahaPublished July 15, 2018, Updated August 16, 2018The stats may blow your mind! The numbers are a marketer's dream! SMS (text messaging) read rates are as high as 98%, compared to 22% for email marketing according to business2community.89% of people surveyed admit they can’t live without their smartphones, and/or always have them within arm’s reach reports CTIA.Mobile phone ownership over time"The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%, up from just 35%" in 2011, reports Pew Research."America today, among most ages & incomes, lead a mobile-first lifestyle observes CTIA, the organization representing wireless carriers. Why should you care? SMS…

May102018 by Susan SternNo Comments

Few Omaha SEO Companies Actually Local

Opinion, SEO

An observation of the Omaha SEO marketplace. May 10, 2018By Susan SternNeb. Public Relations Practitioner/SEO Creative Getting to know them! One day recently, I picked up the telephone and called a number of metro Omaha SEO service company owners to get feedback concerning a local industry matter. It was really cool to talk shop. All the owners are so friendly. Each has a story to tell, and interesting history of how they came about. I also observed most owners are men. One has a husband/wife team. Stern PR may be the only female-owned and operated internet marketing firm! The entire exercise of reaching out to chat with competitors taught me something unexpected. Omaha's search engine optimization marketplace is saturated with non-local digital marketing companies. Turns out, only a handful of Omaha…

Apr222018 by Susan SternNo Comments

A top Omaha SEO company provider

Internet Marketing, SEO

Stern PR Reacts to Upcity Award Stern PR Awarded[/caption] "It's exciting to be recognized for hard work and perseverance for Omaha SEO products/services. We owe it to our awesome clients," said a thankful Susan Stern, owner of Stern PR Marketing after she learned that UpCity chose the company she owns/operates as one of the best SEO companies in the metro. The designation earns Stern PR a key spot on UpCity’s marketplace, an online business directory “resource designed to connect small and mediums sized companies” with a “provider of high-quality digital marketing service providers in their local area, allowing business owners to get the services they need quickly, from a service provider they can trust." Susan Stern, Omaha Creative Consultant[/caption] "Who doesn't like an award!" joked Stern. Here's UpCity's criteria for becoming a directory-listing top…

Mar262018 by Susan SternNo Comments

Omaha Digital Marketing Company Q&A

Digital Marketing, Latest News, SEO, Small Business

You have questions. We have answers!By Susan SternOmaha Digital Marketing company consultantMarch 20, 2018 -The below comes from answers posed to Stern PR Marketing on the social media platform Quora. Follow, if you like. Each answer was rewritten to avoid a search engine penalty for duplicate content.Q. Does Google charge for a business listing in their search results?Answer.No. There is zero cost to create a Google business listing, and it may be auto-generated. The best advice for any business, non profit, institution and government agency is to outsource business listing set up and maintenance to a local PR digital consultant.She/he will manually set it up, upload custom photography and graphics (no stock images!), and write an SEO-friendly business summary. In addition, your consultant, in your monthly SEO plan, will reply to…

Feb82018 by Susan SternNo Comments

SEO Company Omaha Tips NOT Tricks

SEO, social media marketing

Affordable Omaha NE SEO Company - How to 'Ethically' Rank Better Engage, engage, engage. This Omaha SEO agency and digital marketing company offers tips on how to increase search engine ranking for small business and nonprofits. For most organizations, there's zero time to run a business and manage the Brand. D-I-Y risks mistakes. Stern PR offers search engine optimization (SEO) services to help clients move up on Google, Bing and Yahoo - using ethical, white hat techniques - only. As an aside, beware of local SEO providers that may use dirty tricks (black hat SEO) to manipulate search engines. Don't depend on reviews or even the BBB. A black hatter's testimonials may be faked. Unscrupulous search marketing providers will do just about anything to achieve high ranking, and kill competitors. Techniques include…

Sep302017 by Susan SternNo Comments

Alert: Fake Google Robocalls

Google, Small Business

[caption id="attachment_8801" align="alignleft" width="76"] Susan Stern[/caption] [heading animation_iteration="1" align="aligncenter"]Google, FTC and FCC Cracking Down on Rampant Illegal Robocalls[/heading][vc_column_text] Updated October 10, 2017 By Susan Stern, and Allison Schwartz, Contributor - Stern PR Marketing Omaha (OMAHA, Nebraska) - Small Business Owners Beware. If you receive an "extremely urgent" robocall "to update your Google business or Maps listing" asking you to press a key to speak to a live local "Google" sales rep - hang up. [audio mp3=https://sternprmarketing.com/wp-content/uploads/2017/09/Google-Business-Listing-Scam-RoboCall.mp3"] Don't be fooled. It's not Google, it's an impostor up to no good: "many unscrupulous individuals and companies make these calls, even though they are breaking the law. Sometimes, robocalls falsely claim to be working “with Google” or “for Google” in an attempt to sell different schemes and online marketing services to unsuspecting individuals and…

Sep292017 by Susan SternNo Comments

Set Marketing/PR Goals In the New Year!

Google, Other, SEO, Small Business, Website Security

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Google Chrome's HTTPS Campaign Underway[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [caption id="attachment_8522" align="alignleft" width="125"] Susan Stern, President, Stern PR Marketing Firm Omaha Neb[/caption] By Susan Stern, Stern PR Omaha Updated Fri September 29, 2017 Originally Published October 2016 Google Chrome,'s 'HTTPS Everywhere' campaign making the web safer - is in full swing. At the end of January 2017, Chrome began labeling all websites that failed to jump on the SSL encryption bandwagon with an upside down explanation point. When pressed, users discover a warning of an insecure connection - giving the impression the site may be compromised. All websites, from mom and pop blogs to big news sites are expected to do it. As of September 29th, the NBC site, has not added SSL encryption nor have CNN, Foxnews, and ABC News. The…

Jul232017 by Susan SternNo Comments

Strict Yelp Review Policy – Don’t Ask

Online Reviews

By Susan Stern -- The social media review giant has one of the strictest terms and conditions on the internet. So, if your in-house marketer or outside public relations consultant is asking customers for Yelp reviews with a link to do so, you'll want to carefully consider what you're doing. "It's clearly unethical when a business offers incentives like a discount or contest entry to write a review. That creates bias, and a conflict of interest. But Yelp's policy banning asking your customers for online review feedback goes too far," notes Omaha marketing firm consultant Susan Stern. Here is a graphic we produced of Yelp's terms and conditions: [caption id="attachment_8489" align="aligncenter" width="603"] Click to Zoom In[/caption] Without a doubt, a business should never offer cash-for-reviews, discounts or contest entries. Doing…

Feb62017 by Susan SternNo Comments

Super Bowl 2017 Ads – Politically Charged

Branding Strategy, Opinion, Other

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Brands Not Shy To Take A Political Stance [/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] By Susan Stern -- (Omaha, NEBRASKA) -- While some ads were lackluster and run-of-the-mill, many Super Bowl ads got political this year touching on controversial social justice issues, typically leaning toward the left coupled with unity and patriotic themes. Throughout history, Super Bowl ads tend to reflect the current culture, style, cinematographic and technological advances, and current national mood. The mood nowadays is indeed politically divided. Many of the 2017 Super Bowl ads reflect America’s polarization. From an advertiser’s standpoint, it is a risky move to take a political stance especially during these contentious times: brands risk alienating their demographic, including facing a brand boycott and resistance. Right now there is a social media backlash on Twitter, Youtube and…

Nov22016 by Susan SternNo Comments

How to Politely Decline Project

Business Start Ups, Opinion

[vc_row][/vc_row][vc_row][/vc_row][vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]How to Turn Down a Client Politely[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By Susan Stern -- Every once in a while, a PR/Marketer Consultant must make the decision to turn down client work for one reason or another. The reasons vary. You don't have time. The project may not be something you enjoy. The lead may give off a difficult vibe. Or, other times, the reason is that the would-be client lacks the budget, and expects too much, for too little (they may simply not understand the going rate for your services). The scope of the project may be outside your area of specialty. [/vc_column_text][heading animation_iteration="1" type="2" bottom_margin="nomarb" align="aligncenter"] Not Your Specialty[/heading][vc_column_text]If you simply cannot do the work, because it's not your area of expertise, or it's not a task you want to learn…

Oct262016 by Susan SternNo Comments

Best Must-Have Tools for Marketers

Marketing

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Best Handy Websites For Internet Marketers![/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]By Susan Stern -- Oh, the tips and tricks Omaha Internet marketers can use are endless! There are many, free, awesome websites to complete tasks galore. Are you using the latest browser in Chrome, Firefox, Safari or Opera? Well, close the security vulnerability gap now by using this easy, peasy tool! Look to the right, OK? [/vc_column_text][heading animation_iteration="1" type="2" bottom_margin="nomarb" align="aligncenter"]Broken Link Checker[/heading][vc_column_text]Since you manage client websites and your own, you'll want to occasionally do a free broken link check, or you may face search engine ranking penalties for 404 errors that will crop up on your site from expired links. This is a great tool. [/vc_column_text][vc_single_image image="8293" img_size="large" alignment="center" onclick="custom_link" link="http://www.brokenlinkcheck.com/"][heading animation_iteration="1" type="2" bottom_margin="lessmar2" align="aligncenter"]Free Format Conversion Tool[/heading][vc_single_image image="8299" img_size="medium" alignment="center"…

Oct42016 by Susan SternNo Comments

Attn: Website Owners – Google Will Soon Shame Unencrypted Websites

Online Security

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Google To Label HTTP Websites as "Unsafe" [/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]By Susan Stern -- Google wants to make the world wide web safer. It is not shy to take the lead. Google has announced that everybody with a website should add HTTP Encryption - even those that don't take credit cards. "HTTPS Everywhere" - Is the name of Google's campaign, underway now, to force every website and blog to switch to secured encryption. Switching your website from HTTP to HTTPs will essentially encrypt your website contact form that a customer fills out. HTTPS encryption also means that the username/password your marketer types to log into the website's back-end will also be more secure - turning the keystrokes to gibberish. "HTTPS Everywhere" is meant to protect websites from hackers who might…

Oct32016 by Susan SternNo Comments

Why Having a Logo is So Important for Your Omaha Business

Business Start Ups, Graphic Design, Internet Marketing, Logo Design, Marketing

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Omaha Logo Design & Graphic Services[/heading][vc_column_text css_animation="left-to-right"]By Susan Stern -- Omaha, NEBRASKA -- Many people don't consider how important it is to have a clean, professionally-designed logo for their business. Stern PR Marketing offers - one of the best in the Midwest - graphic design services located in Omaha, Nebraska USA. We want to help you understand how incredibly critical it is to have a good logo for your business. Here is a list of reasons to put logo design at the top of your marketing list of things to do when you start or update your business branding. Actually, it should be step #1 of your marketing plan, followed by exceptional Omaha web design & copywriting, social media platform creation and online directory listings - all services…

Sep302016 by Susan SternNo Comments

Steps to Protect PC, Phone, Email, Website & Online Accounts

Online Security

[vc_row][vc_column][heading animation="fadeInLeft" animation_iteration="1" align="aligncenter"]Have Hackers Breached Email & Sites You Visit?[/heading][vc_column_text]By Susan Stern. Omaha, NEBRASKA -- If you’re security conscious, which everybody SHOULD BE in today’s cyber-hacking era, it’s important to take a variety of steps to protect your PC, email, phone, social media platforms and website. In this article, I will offer tips on how to protect all of the above, and show you how to check to see if your online accounts may have been compromised. Please note, that I have no personal/professional affiliation with any of these anti-malware detection companies - of the software herein that I may recommend. Also note, that there is no 100% way to be hack-proof. The hacking of websites, PCs, emails and other online databases where you have entered private information is…

Sep252016 by Susan SternNo Comments

Web Hosting Services Omaha Neb

Web Hosting

[vc_row][vc_column][heading animation="bounce" animation_iteration="1" align="aligncenter"]Stern PR Offers Website Hosting Services[/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]Great Customer Service...We are here for your business 24/7. Don't worry about technical details like how to set up website hosting and management, domains, SSL certificates, Imap emails accounts and more. Stern PR Marketing partners with one of the nation’s best website hosting/domain companies on the planet – Godaddy. With Stern PR Marketing web hosting, you’ll receive 24/7 support, from Godaddy AND Consultant Susan Stern, should any problem arise. Notes Susan Stern, "I've been a satisfied customer of Go Daddy for years. They're highly reliable and consistent. I always receive exceptional customer service for my business, as well as all my clients. So, it only made sense to partner with a company that's achieved a long history of success.” [/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image…

Jul52016 by Susan SternNo Comments

Omaha Marketing Firm Mission – Who We Are

Marketing, Website Design

[vc_row][vc_column][vc_column_text]Omaha Marketing Firm Mission Our business philosophy here at Stern PR Marketing™ firm in Omaha Neb is 'no pressure sales.' While profit-driven, we strive to offer what clients need. What's in their best interest. We believe in being respectful, yet direct and forthright. Our highly creative team works with most budgets. We consult and produce for small, medium and large-scale businesses. Philanthropy, i.e. giving back to others, is important to us. We help business grow. Creative Development Process Once we ascertain an organization's objectives via conference call and/or in person meeting, we put together a marketing plan that outlines the costs and scope of the project. After the deposit is made, we get to work. Our Firm's Creative Personality Creative, outside-the-box thinkers - are we. Our Omaha marketing firm specializes…

May102016 by Susan SternNo Comments

How to Upload 60-Second Instagram Videos

Latest News

[vc_row][vc_column width="1/2"][heading animation="tada" animation_delay="{animation_delay}" animation_iteration="1" bottom_margin="lessmar2" align="aligncenter"]INSTAGRAM 60-SECOND VIDEOS[/heading][/vc_column][vc_column width="1/2"][vc_column_text]Clever video producers can now craft more elaborate mini videos and post them to Instagram to reach their target market. In March 2016, Instagram increased from 15 seconds to 60 seconds the ability for consumers and marketers to post videos for free to their social media platform feed! While it took several hours and a bit of trial and error to learn how to post 60-second videos to Instagram in the correct compressed format, this Omaha marketing consultant has found an easy way to do it. First off, make sure you render your :60 second video to MP4 format in your the editing software of choice. When complete, upload the 60 second video to Google Drive. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="1" type="2"…

Mar232016 by Susan SternNo Comments

2016 Goal: Hire Omaha Resume Writer

Copywriting, Resume Writer

[heading animation="bounceInRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Omaha Resume Writing Services [/heading] From executives to support personnel and blue collar workers, Omaha resume writer/PR practitioner Susan Stern is your go-to creative content consultant. Located in Nebraska's largest city, Stern will transform a wordy and outdated resume into one that gets you noticed from the rest. With 25+ years' experience, I am able to create a stand out resume with a custom header, great copy and design that clients seem to love. Beyond that, I pen a cover letter, re-do your email account, offer consulting advice and rewrite your linkedin profile. [call_to_action_3 animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="THE PROCESS" subtitle="From A to Z" button_text="Contact Susan Stern Now!" url="https://sternprmarketing.com/contact-omaha-marketing-firm" target="_blank"] [list_modern animation="lightSpeedIn" animation_delay="{animation_delay}" animation_delay_item="{animation_delay_item}" animation_iteration="{animation_iteration}" style="1"][list_modern_item title="Consult with Client About Goals" icon="fa-star"][/list_modern_item][list_modern_item title=" Conduct Industry…

Oct202015 by Susan SternNo Comments

Google Penalizes Websites Not Mobile-Friendly!

Google Business Listings, Google Products, SEO, Website Design

[vc_row][vc_column][vc_column_text] Lose Website Rank if Site Not Mobile-Friendly Mobile/tablet surfing is booming (an estimated 31 percent of traffic in 1st quarter of 2014) and going up year-after-year. It's time to call your Website Designer/Marketer for a website conversation to mobile. Why? Google has given plenty of clues that it will penalize your website ranking if not optimized for cell phones and tablets. In layman's terms, Google is rolling out changes to its ranking algorithms that favor websites that are mobile-friendly and penalizing or down ranking sites that are not. Websites that are "misconfigured" can expect to slide down the search engines should content not be optimized for a smart phone or tablet according to Google's Webmaster Blog. Google Warns Sites Will Be Penalized "To improve the search experience for smartphone users and address their pain points, we plan to…

Mar252015 by Susan SternNo Comments

Google Search To Display Live Tweets?

Latest News

Tweets May Appear Google Search The microblogging website and search engine behemoth remain mum, but Bloomberg reports that Twitter and Google have apparently struck a deal to show live tweets in search results. How, when and where the Tweets will appear in Google search is not known. Bloomberg quoted "people who have knowledge of the matter" as saying that Tweets will be automatically visible in Google search as soon as they are posted, a development that is slated to begin sometime during the first half of the year. As of today, March 25, 2015, Tweets do not show up in search. Terms of the deal were not made public by either entity. But the February 5, 2015 article Bloomberg added that "Twitter and Google engineers have started working on the…

Feb52015 by Susan SternNo Comments

Difference Between Publicist and Agent

Latest News

[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]PUBLICIST VS. AGENT[/heading] A local, potentially up and coming rapper, with some good original music on an independent label, recently approached our Omaha public relations firm seeking a publicist. During our conversation, I wanted to emphasize the difference between a publicist and agent. After all, I assumed before our conference call, that it would appear he really needs a music agent, who books jobs. I told him that. While the rapper certainly is in need of an agent, he correctly identified a stronger present need for a publicist. To re-brand his image in a streamlined, marketable way that might attract an agent, bookings, as well a wider array of fans. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]PUBLICIST - REFINES YOUR PUBLIC FACE[/heading] The job…

Feb42015 by Susan SternNo Comments

Recommend Marketing Mix

Latest News

[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignleft"]Omaha Marketing Firm Suggests[/heading]In today's digital marketing era, business and organizations might be perplexed on how to reach your target market. The answer is simple. Invest most of your advertising/marketing dollars with online branding. But that's not all. [blockquote animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}"]"Your company needs a marketing mix. A recipe that includes traditional and digital avenues will drive more traffic and increase revenue. As former broadcast journalists, we would, if client budget allowed, to sprinkle in some TV/Radio advertising, perhaps billboard, limited print including postcard mailers. Unlike most, we do all these tasks in-house, creative branding by a talented staff of a few," notes Omaha Marketing consultant Susan Stern.[/blockquote] [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="alignleft"]Invest Most Marketing Dollars Internet [/heading] Stern PR Marketing firm,…

Feb12015 by Susan SternNo Comments

Strong Internet Presence Needed

Latest News

[heading animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignnone"]Most People Search Online[/heading] An estimated 70-90% of people search for local business online. So, from our experience, your business or organization needs a - Complete Internet Presence. When we say complete, we mean total internet branding that sets the right foundation to build Google ranking and streamline company image branding - on and offline. After the basics are done, your business or organization needs a monthly SEO/Social media maintenance plan. But first, here at Stern PR, an Omaha digital marketing firm, our 'Complete Internet Presence' package includes everything you need to start growing online. Any industry. We'll let you know if your business or organization needs a website re-design. It may be fine, and simply need to be search engine optimized. In total,…

Jan312015 by Susan SternNo Comments

WordPress Best CMS

Latest News

[special_text animation="fadeInRightBig" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" tagname="h1" color="" font_size="25" font_weight="bolder" font="google_web_font_Raleway" margin_top="" margin_bottom="" align="left" icon="no" icon_float="none"]Wordpress Better Content Management [/special_text] [text_box animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="We love it. " subtitle="Wordpress is the best CMS!"] We love it. Wordpress is the best CMS! Our Omaha website design company now prefers using it for most of our clients. In comparison with Joomla, Wordpress is our pick for an open source content management system, an ideal place to incorporate your website, while self-hosting on a third party provider, like Godaddy. On that, we find that Godaddy is a better than average web host. Web Hosting and Domain Source As Omaha area website designers/marketers, we've had multi-year history working with Godaddy. They're tech savvy and available 24/7. They are not the Walmart of web hosting companies, as…

Jan312015 by Susan SternNo Comments

Complete Online Branding

Latest News

[vc_row][vc_column][vc_column_text][heading animation="fadeInRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Omaha's Complete Digital Marketing Package[/heading]Our Omaha website design firm and marketing company builds professional websites for business and organizations. Located in Omaha, Nebraska USA, our web development services help build brand attention, boost traffic and drive overall business profitability. We offer the complete online branding package. The copywriting. The photography. The design. Run your company. We'll do the rest. When you ask Stern PR for a web design quote. Please note. We provide the - complete online branding package - leaving out no must-haves that set the proper foundation for Google, Bing and Yahoo to find your website. The estimate we provide is outlined in a written marketing plan that we carefully researched before crafting. We're better. Almost 99% of services we offer are…

Jan162015 by Susan SternNo Comments

20 Challenges Working From Home

Latest News

Home Business Challenges Working from home and escaping the 9 to 5 daily grind is a dream come true for most. You set your own hours. There's no commute. You can pick up your kids after school. There's tax benefits. Friends who work for corporate America tend to envy you. But what few don't know is that running a small business from home comes with a set of challenges. 1. Life of Leisure Perception People think you're sleeping in, lunching with pals or doing everything but work. 2. Under-dress Day to Day Ok Yoga pants and t-shirt work. There's no need to dress up except when meeting clients face-to-face. The downside is you pay less attention to your daily appearance and wardrobe. 3. TV weather Forecaster Attire For video conference…

Sep162014 by Susan SternNo Comments

Stern PR Tip: Why Business Needs SEO

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text] SEO Firm Omaha Ne Dispels Misbelief Let's dispel a common business owner misconception. Say that your website already ranks high on Google for some keyword terms that people search. So naively, you think 'why not cut my monthly internet marketing budget, save dollars and ride the wave?' Uh, no! Writing Frequency/Skill Matters Fact is. Your stagnant website will fall while your savvy competitor slides ahead of yours. They, unlike you, fully understand the value of outsourcing monthly Omaha SEO company services. Any progressive business owner or office manager gets that. Play the Ranking Game Right "Business owners need to comprehend a lot about how the internet works. First off, organizations need to be active on social media to interact with visitors for customer service, PR and marketing reasons. Your…

Jul212014 by Susan SternNo Comments

Small Business Feels Pain – Craig’s List HTML Link Removal

Opinion

Craig's List Kills HTML Tags "Craig's List Removes HTML Links - Bad for Small Business" is a highly popular online article gathering over 3,000 national reads since our exterior Stern PR Omaha blog published it on March 9, 2014. So, we're revisiting the issue here with updates. For years, Craig's List allowed realtors, photographers and other small businesses to post rich, HTML advertising copy in ads that linked back to their websites. The ads were great for Google Ranking (SEO) and link-building. In the beginning of 2014, Craigslist rolled out universal changes, completely removing the ability to post professional-looking html-generated image ads that live link to a website. Now all you can do is post text copy and add images. You can not add a workable URL that takes visitors to your website. These unannounced changes frustrate…

Jun102014 by Susan SternNo Comments

Google’s SEO Tips

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text]Google's software engineer Matt Cutts gives hints on how the Google search engine giant works, essential knowledge for online marketers. Stern PR Marketing™, a marketing firm Omaha provider, is dedicated to internet marketing education. To help keep fellow Omaha SEO Strategists in the know, herein is a transcription of Cutts' webmaster video comments. In a November 2013 Youtube.com post, Cutts offers Google SEO Tips. Here's a transcript of his reply: What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those? Really good question. A lot of people might expect super advanced stuff, but I’m going to give you what the biggest mistakes are by volume. This is just Wiz and I, Wiz is recording this, we were brainstorming for a couple minutes before we made this video. The biggest mistake…

Mar62014 by Susan SternNo Comments

Stern PR Gives Back – Mentoring Kids & Young Adults

Public Relations

[vc_row][vc_column][vc_column_text] Stern PR™ Committed to Philanthropy "Mentoring young people to write better is very rewarding," notes Practitioner Susan Stern, who this week and last spent one-on-one time with 5th and 6th graders at Omaha's Friedel Jewish Academy editing speeches and offering suggestions on delivery. "I have to thank my daughter for recommending that I volunteer my time. It makes her feel good, too, knowing that mom is active in the classroom," said Stern. Writing speeches, press releases, articles and website content are skills that Susan Stern is really good at based on 20+ years of copywriting in broadcasting, marketing and PR. Stern intends to share these abilities with young people at almost any opportunity. Omaha Marketing Firm Accepts Intern This upcoming summer, Stern PR Marketing Consultant Susan Stern has accepted a college student for…

Mar32014 by Susan SternNo Comments

Omaha Search Engine Providers Must be Copywriters!

SEO

[vc_row][vc_column][vc_column_text] Omaha SEO Provider Must Write Well Business Owner FYI, Most Don't By Susan Stern -- Omaha Search engine providers are typically web design companies that help business increase rank on Google, Bing and Yahoo. An estimated 90% of people go online before buying products/services. So, top spot is a must. Well, the fact is, most Omaha search engine providers can't even write. Write well, that is. Most Omaha SEO strategists are just that - technical people. They are NOT professional copywriters. The vast majority of Omaha SEO strategists and web design firms appear to lack the ability to pen a great website, social media post and press release. Every business needs more than SEO and web design. You need a professional Omaha copywriter for branding. Stern PR Marketing™ is the solution for corporate identity AND…

Feb132014 by Susan SternNo Comments

Omaha SEO Consultant Continues Education

SEO

[vc_row][vc_column][vc_column_text] Omaha NE SEO Firm Stays On the Pulse Originally Published January 14, 2014 Every affordable Omaha SEO company must stay up-to-date with the latest industry goings-on. Stern PR Marketing is no exception. "I just completed about 50+ hours of continuing search engine optimization education, so we can continue to supply our client base with the best Omaha search engine marketing services in town," notes digital marketing consultant/owner Susan Stern. A lot to Know About Omaha SEO With Google's Hummingbird update last summer, combined with Google's webmaster rules and regulations for >>white hat SEO techniques, there is a vast amount of information to know. Stern PR keeps abreast of how to do outstanding Omaha SEO company services, and is committed to staying on top of it despite the ever-evolving search engine MACHINE.…

Apr282013 by Susan SternNo Comments

Windows 8 Review

Copywriting, Marketing, Opinion

Windows 8 Reviews | Not a Hit Hate is a very strong word. That said, I really, really dislike the Windows 8 operating system found on PC's nowadays! About 2 weeks ago, I purchased a relatively inexpensive i3, 6GB RAM, 750GB Hard Drive laptop pre-installed with Windows 8. I soon discovered how obnoxious the operating system is - a smartphone-type interface that ripped out useful, even fundamental, stuff found on the Windows 7 Start Page Menu. Interesting development. Microsoft canned the executive who championed Windows 8 soon after launch release. Microsoft is phasing out Windows 7, completely. Why? Windows 8, with a touch user interface, is billed as a better platform across-the-board - for mobile devices such as tablets to better compete with other mobile operating systems like Android and…

Feb192013 by Susan SternNo Comments

A ‘Word’ About Omaha Copywriter Susan Stern

Copywriting

An Exceptional Copywriter Omaha Neb (Nebraska) -- Omaha Website Content Writer Susan Stern is your go-to person for exceptional writing for business. Ms. Stern differs from most, she humbly notes: "I write for not only aesthetics, but for Search Engine Optimization - to boost website visibility on Google, Bing and Yahoo," remarks Omaha copywriter Susan Stern. Former Reporter Turns Omaha Copy Writer "As a former broadcast journalist in Omaha and Washington, D.C., I have spent countless hours perfecting my craft. Now as a seasoned Omaha copywriter, I'm capable of handing any topic for any industry. What I don't know, I learn by research." No Industry is Out of Realm...Write for All No topic is too complex for Omaha copywriter Susan Stern. "I draft legal contracts, resumes/cover letters, training manuals - just about anything a…