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Feb62017 by Susan SternNo Comments

Super Bowl 2017 Ads – Politically Charged

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Brands Not Shy To Take A Political Stance [/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] By Susan Stern -- (Omaha, NEBRASKA) -- While some ads were lackluster and run-of-the-mill, many Super Bowl ads got political this year touching on controversial social justice issues, typically leaning toward the left coupled with unity and patriotic themes. Throughout history, Super Bowl ads tend to reflect the current culture, style, cinematographic and technological advances, and current national mood. The mood nowadays is indeed politically divided. Many of the 2017 Super Bowl ads reflect America’s polarization. From an advertiser’s standpoint, it is a risky move to take a political stance especially during these contentious times: brands risk alienating their demographic, including facing a brand boycott and resistance. Right now there is a social media backlash on Twitter, Youtube and…

Nov22016 by Susan SternNo Comments

How to Politely Decline Project

Business Start Ups, Opinion

[vc_row][/vc_row][vc_row][/vc_row][vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]How to Turn Down a Client Politely[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By Susan Stern -- Every once in a while, a PR/Marketer Consultant must make the decision to turn down client work for one reason or another. The reasons vary. You don't have time. The project may not be something you enjoy. The lead may give off a difficult vibe. Or, other times, the reason is that the would-be client lacks the budget, and expects too much, for too little (they may simply not understand the going rate for your services). The scope of the project may be outside your area of specialty. [/vc_column_text][heading animation_iteration="1" type="2" bottom_margin="nomarb" align="aligncenter"] Not Your Specialty[/heading][vc_column_text]If you simply cannot do the work, because it's not your area of expertise, or it's not a task you want to learn…

Oct262016 by Susan SternNo Comments

Best Must-Have Tools for Marketers

Marketing

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Best Handy Websites For Internet Marketers![/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]By Susan Stern -- Oh, the tips and tricks Omaha Internet marketers can use are endless! There are many, free, awesome websites to complete tasks galore. Are you using the latest browser in Chrome, Firefox, Safari or Opera? Well, close the security vulnerability gap now by using this easy, peasy tool! Look to the right, OK? [/vc_column_text][heading animation_iteration="1" type="2" bottom_margin="nomarb" align="aligncenter"]Broken Link Checker[/heading][vc_column_text]Since you manage client websites and your own, you'll want to occasionally do a free broken link check, or you may face search engine ranking penalties for 404 errors that will crop up on your site from expired links. This is a great tool. [/vc_column_text][vc_single_image image="8293" img_size="large" alignment="center" onclick="custom_link" link="http://www.brokenlinkcheck.com/"][heading animation_iteration="1" type="2" bottom_margin="lessmar2" align="aligncenter"]Free Format Conversion Tool[/heading][vc_single_image image="8299" img_size="medium" alignment="center"…

Oct42016 by Susan SternNo Comments

Attn: Website Owners – Google Will Soon Shame Unencrypted Websites

Online Security

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Google To Label HTTP Websites as "Unsafe" [/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]By Susan Stern -- Google wants to make the world wide web safer. It is not shy to take the lead. Google has announced that everybody with a website should add HTTP Encryption - even those that don't take credit cards. "HTTPS Everywhere" - Is the name of Google's campaign, underway now, to force every website and blog to switch to secured encryption. Switching your website from HTTP to HTTPs will essentially encrypt your website contact form that a customer fills out. HTTPS encryption also means that the username/password your marketer types to log into the website's back-end will also be more secure - turning the keystrokes to gibberish. "HTTPS Everywhere" is meant to protect websites from hackers who might…

Oct32016 by Susan SternNo Comments

Why Having a Logo is So Important for Your Omaha Business

Business Start Ups, Graphic Design, Internet Marketing, Logo Design, Marketing

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Omaha Logo Design & Graphic Services[/heading][vc_column_text css_animation="left-to-right"]By Susan Stern -- Omaha, NEBRASKA -- Many people don't consider how important it is to have a clean, professionally-designed logo for their business. Stern PR Marketing offers - one of the best in the Midwest - graphic design services located in Omaha, Nebraska USA. We want to help you understand how incredibly critical it is to have a good logo for your business. Here is a list of reasons to put logo design at the top of your marketing list of things to do when you start or update your business branding. Actually, it should be step #1 of your marketing plan, followed by exceptional Omaha web design & copywriting, social media platform creation and online directory listings - all services…

Sep302016 by Susan SternNo Comments

Steps to Protect PC, Phone, Email, Website & Online Accounts

Online Security

[vc_row][vc_column][heading animation="fadeInLeft" animation_iteration="1" align="aligncenter"]Have Hackers Breached Email & Sites You Visit?[/heading][vc_column_text]By Susan Stern. Omaha, NEBRASKA -- If you’re security conscious, which everybody SHOULD BE in today’s cyber-hacking era, it’s important to take a variety of steps to protect your PC, email, phone, social media platforms and website. In this article, I will offer tips on how to protect all of the above, and show you how to check to see if your online accounts may have been compromised. Please note, that I have no personal/professional affiliation with any of these anti-malware detection companies - of the software herein that I may recommend. Also note, that there is no 100% way to be hack-proof. The hacking of websites, PCs, emails and other online databases where you have entered private information is…

Sep252016 by Susan SternNo Comments

Web Hosting Services Omaha Neb

Web Hosting

[vc_row][vc_column][heading animation="bounce" animation_iteration="1" align="aligncenter"]Stern PR Offers Website Hosting Services[/heading][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]Great Customer Service...We are here for your business 24/7. Don't worry about technical details like how to set up website hosting and management, domains, SSL certificates, Imap emails accounts and more. Stern PR Marketing partners with one of the nation’s best website hosting/domain companies on the planet – Godaddy. With Stern PR Marketing web hosting, you’ll receive 24/7 support, from Godaddy AND Consultant Susan Stern, should any problem arise. Notes Susan Stern, "I've been a satisfied customer of Go Daddy for years. They're highly reliable and consistent. I always receive exceptional customer service for my business, as well as all my clients. So, it only made sense to partner with a company that's achieved a long history of success.” [/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image…

Jul52016 by Susan SternNo Comments

Omaha Marketing Firm Mission – Who We Are

Marketing, Website Design

[vc_row][vc_column][vc_column_text]Omaha Marketing Firm Mission Our business philosophy here at Stern PR Marketing™ firm in Omaha Neb is 'no pressure sales.' While profit-driven, we strive to offer what clients need. What's in their best interest. We believe in being respectful, yet direct and forthright. Our highly creative team works with most budgets. We consult and produce for small, medium and large-scale businesses. Philanthropy, i.e. giving back to others, is important to us. We help business grow. Creative Development Process Once we ascertain an organization's objectives via conference call and/or in person meeting, we put together a marketing plan that outlines the costs and scope of the project. After the deposit is made, we get to work. Our Firm's Creative Personality Creative, outside-the-box thinkers - are we. Our Omaha marketing firm specializes…

May102016 by Susan SternNo Comments

How to Upload 60-Second Instagram Videos

2016 Goal: Hire Omaha Resume Writer

Copywriting, Resume Writer

[heading animation="bounceInRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Omaha Resume Writing Services [/heading] From executives to support personnel and blue collar workers, Omaha resume writer/PR practitioner Susan Stern is your go-to creative content consultant. Located in Nebraska's largest city, Stern will transform a wordy and outdated resume into one that gets you noticed from the rest. With 25+ years' experience, I am able to create a stand out resume with a custom header, great copy and design that clients seem to love. Beyond that, I pen a cover letter, re-do your email account, offer consulting advice and rewrite your linkedin profile. [call_to_action_3 animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="THE PROCESS" subtitle="From A to Z" button_text="Contact Susan Stern Now!" url="https://sternprmarketing.com/contact-omaha-marketing-firm" target="_blank"] [list_modern animation="lightSpeedIn" animation_delay="{animation_delay}" animation_delay_item="{animation_delay_item}" animation_iteration="{animation_iteration}" style="1"][list_modern_item title="Consult with Client About Goals" icon="fa-star"][/list_modern_item][list_modern_item title=" Conduct Industry…