Sep292017 by Susan SternNo Comments
Set Marketing/PR Goals In the New Year!

Set Marketing/PR Goals In the New Year!

Google, Other, SEO, Small Business, Website Security
[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Google Chrome's HTTPS Campaign Underway[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [caption id="attachment_8522" align="alignleft" width="125"] Susan Stern, President, Stern PR Marketing Firm Omaha Neb[/caption] By Susan Stern, Stern PR Omaha Updated Fri September 29, 2017 Originally Published October 2016 Google Chrome,'s 'HTTPS Everywhere' campaign making the web safer - is in full swing. At the end of January 2017, Chrome began labeling all websites that failed to jump on the SSL encryption bandwagon with an upside down explanation point. When pressed, users discover a warning of an insecure connection - giving the impression the site may be compromised. All websites, from mom and pop blogs to big news sites are expected to do it. As of September 29th, the NBC site, has not added SSL encryption nor have CNN, Foxnews, and ABC News. The…
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Feb62017 by Susan SternNo Comments
Super Bowl 2017 Ads – Politically Charged

Super Bowl 2017 Ads – Politically Charged

Branding Strategy, Opinion, Other
[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Brands Not Shy To Take A Political Stance [/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] By Susan Stern -- (Omaha, NEBRASKA) -- While some ads were lackluster and run-of-the-mill, many Super Bowl ads got political this year touching on controversial social justice issues, typically leaning toward the left coupled with unity and patriotic themes. Throughout history, Super Bowl ads tend to reflect the current culture, style, cinematographic and technological advances, and current national mood. The mood nowadays is indeed politically divided. Many of the 2017 Super Bowl ads reflect America’s polarization. From an advertiser’s standpoint, it is a risky move to take a political stance especially during these contentious times: brands risk alienating their demographic, including facing a brand boycott and resistance. Right now there is a social media backlash on Twitter, Youtube and…
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