SEO - Stern PR Marketing Omaha

Jul112018 by Susan SternNo Comments

Google Punishes Websites for Pop Ups

Internet Marketing, SEO, Website Security

Google Penalizes Annoying Pop-Ups In SearchBy Susan Stern - Omaha Marketing Firm Consultant(OMAHA, Nebraska) - Stern PR - In step with its dedication to improving the mobile user experience, Google rolled out a mobile search penalty for intrusive pop ups called Interstituals that launch at page start up.Interstituals tend to tick off website visitors. The pop up blocks page content until a user clicks the 'X' to dismiss or waits for a count down. The delay in accessing main content is what Google's mobile rank juice penalty targets.Popular news sites, for instance, tend to use a lot of interstituals. Advertisers (merchants & brands) tend to prefer these intrusive pop ups for high engagement and conversion rates (from looker to buyer). Publishers (ad agencies & mobile ad networks) like them for the…

May102018 by Susan SternNo Comments

Few Omaha SEO Companies Actually Local

Opinion, SEO

An observation of the Omaha SEO marketplace. May 10, 2018By Susan SternNeb. Public Relations Practitioner/SEO Creative Getting to know them! One day recently, I picked up the telephone and called a number of metro Omaha SEO service company owners to get feedback concerning a local industry matter. It was really cool to talk shop. All the owners are so friendly. Each has a story to tell, and interesting history of how they came about. I also observed most owners are men. One has a husband/wife team. Stern PR may be the only female-owned and operated internet marketing firm! The entire exercise of reaching out to chat with competitors taught me something unexpected. Omaha's search engine optimization marketplace is saturated with non-local digital marketing companies. Turns out, only a handful of Omaha…

Apr222018 by Susan SternNo Comments

A top Omaha SEO company provider

Internet Marketing, SEO

Stern PR Reacts to Upcity Award Stern PR Awarded[/caption] "It's exciting to be recognized for hard work and perseverance for Omaha SEO products/services. We owe it to our awesome clients," said a thankful Susan Stern, owner of Stern PR Marketing after she learned that UpCity chose the company she owns/operates as one of the best SEO companies in the metro. The designation earns Stern PR a key spot on UpCity’s marketplace, an online business directory “resource designed to connect small and mediums sized companies” with a “provider of high-quality digital marketing service providers in their local area, allowing business owners to get the services they need quickly, from a service provider they can trust." Susan Stern, Omaha Creative Consultant[/caption] "Who doesn't like an award!" joked Stern. Here's UpCity's criteria for becoming a directory-listing top…

Mar262018 by Susan SternNo Comments

Omaha Digital Marketing Company Q&A

Digital Marketing, Latest News, SEO, Small Business

You have questions. We have answers!By Susan SternOmaha Digital Marketing company consultantMarch 20, 2018 -The below comes from answers posed to Stern PR Marketing on the social media platform Quora. Follow, if you like. Each answer was rewritten to avoid a search engine penalty for duplicate content.Q. Does Google charge for a business listing in their search results?Answer.No. There is zero cost to create a Google business listing, and it may be auto-generated. The best advice for any business, non profit, institution and government agency is to outsource business listing set up and maintenance to a local PR digital consultant.She/he will manually set it up, upload custom photography and graphics (no stock images!), and write an SEO-friendly business summary. In addition, your consultant, in your monthly SEO plan, will reply to…

Feb82018 by Susan SternNo Comments

SEO Company Omaha Tips NOT Tricks

SEO, social media marketing

Affordable Omaha NE SEO Company - How to 'Ethically' Rank Better Engage, engage, engage. This Omaha SEO agency and digital marketing company offers tips on how to increase search engine ranking for small business and nonprofits. For most organizations, there's zero time to run a business and manage the Brand. D-I-Y risks mistakes. Stern PR offers search engine optimization (SEO) services to help clients move up on Google, Bing and Yahoo - using ethical, white hat techniques - only. As an aside, beware of local SEO providers that may use dirty tricks (black hat SEO) to manipulate search engines. Don't depend on reviews or even the BBB. A black hatter's testimonials may be faked. Unscrupulous search marketing providers will do just about anything to achieve high ranking, and kill competitors. Techniques include…

Sep292017 by Susan SternNo Comments

Set Marketing/PR Goals In the New Year!

Google, Other, SEO, Small Business, Website Security

[vc_row][vc_column][heading animation_iteration="1" align="aligncenter"]Google Chrome's HTTPS Campaign Underway[/heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [caption id="attachment_8522" align="alignleft" width="125"] Susan Stern, President, Stern PR Marketing Firm Omaha Neb[/caption] By Susan Stern, Stern PR Omaha Updated Fri September 29, 2017 Originally Published October 2016 Google Chrome,'s 'HTTPS Everywhere' campaign making the web safer - is in full swing. At the end of January 2017, Chrome began labeling all websites that failed to jump on the SSL encryption bandwagon with an upside down explanation point. When pressed, users discover a warning of an insecure connection - giving the impression the site may be compromised. All websites, from mom and pop blogs to big news sites are expected to do it. As of September 29th, the NBC site, has not added SSL encryption nor have CNN, Foxnews, and ABC News. The…

Oct202015 by Susan SternNo Comments

Google Penalizes Websites Not Mobile-Friendly!

Google Business Listings, Google Products, SEO, Website Design

[vc_row][vc_column][vc_column_text] Lose Website Rank if Site Not Mobile-Friendly Mobile/tablet surfing is booming (an estimated 31 percent of traffic in 1st quarter of 2014) and going up year-after-year. It's time to call your Website Designer/Marketer for a website conversation to mobile. Why? Google has given plenty of clues that it will penalize your website ranking if not optimized for cell phones and tablets. In layman's terms, Google is rolling out changes to its ranking algorithms that favor websites that are mobile-friendly and penalizing or down ranking sites that are not. Websites that are "misconfigured" can expect to slide down the search engines should content not be optimized for a smart phone or tablet according to Google's Webmaster Blog. Google Warns Sites Will Be Penalized "To improve the search experience for smartphone users and address their pain points, we plan to…

Sep162014 by Susan SternNo Comments

Stern PR Tip: Why Business Needs SEO

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text] SEO Firm Omaha Ne Dispels Misbelief Let's dispel a common business owner misconception. Say that your website already ranks high on Google for some keyword terms that people search. So naively, you think 'why not cut my monthly internet marketing budget, save dollars and ride the wave?' Uh, no! Writing Frequency/Skill Matters Fact is. Your stagnant website will fall while your savvy competitor slides ahead of yours. They, unlike you, fully understand the value of outsourcing monthly Omaha SEO company services. Any progressive business owner or office manager gets that. Play the Ranking Game Right "Business owners need to comprehend a lot about how the internet works. First off, organizations need to be active on social media to interact with visitors for customer service, PR and marketing reasons. Your…

Jun102014 by Susan SternNo Comments

Google’s SEO Tips

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text]Google's software engineer Matt Cutts gives hints on how the Google search engine giant works, essential knowledge for online marketers. Stern PR Marketing™, a marketing firm Omaha provider, is dedicated to internet marketing education. To help keep fellow Omaha SEO Strategists in the know, herein is a transcription of Cutts' webmaster video comments. In a November 2013 Youtube.com post, Cutts offers Google SEO Tips. Here's a transcript of his reply: What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those? Really good question. A lot of people might expect super advanced stuff, but I’m going to give you what the biggest mistakes are by volume. This is just Wiz and I, Wiz is recording this, we were brainstorming for a couple minutes before we made this video. The biggest mistake…

Mar32014 by Susan SternNo Comments

Omaha Search Engine Providers Must be Copywriters!

SEO

[vc_row][vc_column][vc_column_text] Omaha SEO Provider Must Write Well Business Owner FYI, Most Don't By Susan Stern -- Omaha Search engine providers are typically web design companies that help business increase rank on Google, Bing and Yahoo. An estimated 90% of people go online before buying products/services. So, top spot is a must. Well, the fact is, most Omaha search engine providers can't even write. Write well, that is. Most Omaha SEO strategists are just that - technical people. They are NOT professional copywriters. The vast majority of Omaha SEO strategists and web design firms appear to lack the ability to pen a great website, social media post and press release. Every business needs more than SEO and web design. You need a professional Omaha copywriter for branding. Stern PR Marketing™ is the solution for corporate identity AND…