google penalizes websites not mobile friendly

Lose Website Rank if Site Not Mobile-Friendly

Mobile/tablet surfing is booming (an estimated 31 percent of traffic in 1st quarter of 2014) and going up year-after-year. It’s time to call your Website Designer/Marketer for a website conversation to mobile. Why? Google has given plenty of clues that it will penalize your website ranking if not optimized for cell phones and tablets.

In layman’s terms, Google is rolling out changes to its ranking algorithms that favor websites that are mobile-friendly and penalizing or down ranking sites that are not. Websites that are “misconfigured” can expect to slide down the search engines should content not be optimized for a smart phone or tablet according to Google’s Webmaster Blog.

Google Warns Sites Will Be Penalized

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” said Google. – Yoshikiyo Kato, Software Engineer, on behalf of Google Mobile Search team.

Why Would Google Down Rank?

The world’s most popular search engine considers less desirable anything that ruins users online experience. Not being able to view a full website via smart phone or tablet is not a good user experience. So, Google has apparently opted to reward website owners that get it right – and punish those that do not. Word of advice. Since Google is the behemoth for search, following their guidelines is absolutely essential to achieve ranking success.

Mobile Website Traffic Report
Click to View Graphic

How Google’s Mobile Preference Affects Business

An estimated 70-90 percent of users go online to search for a local business. So, certain types of business should go mobile:

  • Restaurants and Bars
  • Service Companies
  • Brick and Mortar businesses

Two Ways to Convert Site to Mobile

Your website designer can either redirect your mobile visitors to a mobile version of the same page OR your developer can build a responsive site that automatically adjusts the layout to fit a smart phone or tablet.

Go Mobile Now Not Later

Hopefully now, you can see why it’s important to optimize your website for mobile and tablets. Not only for Search Engine Optimization, but for a better user experience. Ready to go? Let’s get in touch now.

Contact Stern PR Marketing in Omaha Neb.

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