Jan222015 by Susan SternNo Comments
How to Increase Website Traffic

How to Increase Website Traffic

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How to Get More Website Visitors A sure way to set the SEO foundation to increase Google ranking is to hire a professional website developer. A technically-savvy pro who knows how to get more website visitors. Stern PR Marketing in Nebraska's largest city builds professional websites and web applications that work great for small and medium-sized businesses and organizations. Our small, yet highly talented team offers affordable Omaha web design services! We help our clients build brand buzz, increase traffic and trigger profitability. We have a team of experts in our field who create clean code and other key elements. Silo Architecture We build websites with a silo architecture that properly categorizes a website with search engine optimization in mind. We make websites easy for search engines to crawl by…
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Jan162015 by Susan SternNo Comments
20 Challenges Working From Home

20 Challenges Working From Home

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Home Business Challenges Working from home and escaping the 9 to 5 daily grind is a dream come true for most. You set your own hours. There's no commute. You can pick up your kids after school. There's tax benefits. Friends who work for corporate America tend to envy you. But what few don't know is that running a small business from home comes with a set of challenges. 1. Life of Leisure Perception People think you're sleeping in, lunching with pals or doing everything but work. 2. Under-dress Day to Day Ok Yoga pants and t-shirt work. There's no need to dress up except when meeting clients face-to-face. The downside is you pay less attention to your daily appearance and wardrobe. 3. TV weather Forecaster Attire For video conference…
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Jan142015 by Susan SternNo Comments
Content is King Defined What That Means

Content is King Defined What That Means

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Regular Content Updates Key You've heard it before. It's become a cliche. Content is king! What does that mean? In the world of search engine optimization the phrase describes the necessary process of writing regular website and blog articles, frequently updating social media and the like to build Google, Bing and Yahoo rank. This is known as content marketing. According to a 2011 B2B marketing research study of 400 providers conducted by Hivefire, it found that in this day and age marketers depend less on traditional marketing avenues like TV and print ads. Today marketers experience better client results with online content marketing tactics. With 70-90% of people going online to find a local business, marketers who focus their attention online are on mark. Content Marketing King Defined. Content Marketing…
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Jan52015 by Susan SternNo Comments
SEO NOT DIY

SEO NOT DIY

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Search Engine Optimization Tip SEO not DIY, sorry to say. In fact, small business owners who run their own search engine optimization campaigns might want to think again. You may be wasting valuable time apart from growing your core business. The fact is. Search engine education is a time consuming, ongoing specialty service demanding endless hours that are committed toward continuing education and real life experimentation. Our Omaha SEO company recommends small business run their company. Consider this. It is a smart decision to leave search engine marketing up to the professionals. A search engine optimization company that focuses on organic and PPC (pay-per-click) rank building. Let's get into definitions. Organic search results are search engine listing results that appear based on their relevance to the keyword search terms. On…
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Jan22015 by Susan SternNo Comments
Copywriting Research

Copywriting Research

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[heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Industry Copy Research We Do[/heading] Before any Omaha copywriting project, our seasoned writer Susan Stern conducts extensive research of your industry's buzz words, views competitor and industry language, determines what writing style works and what does not. Many times organizations and business fail to write in layman's terms, and typically communicate in technical language that few can understand. Others may write website content and social media posts too casually or informally for the target market they are trying to reach. Here at Stern PR Marketing, we learn just about everything about your business, your clientele and pen copy in a style that makes sense to your target market. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]Tight Words. Descriptive Adjectives. No Extraneous Words! [/heading] The copy…
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Jan12015 by Susan SternNo Comments
Go Mobile Responsive Or Rank Lower

Go Mobile Responsive Or Rank Lower

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[heading animation="rotateInUpRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Is Your Website Mobile Responsive?[/heading] If not, your business should get it done right away. Google's Matt Cutts warns that websites not easily viewable on tablets and smartphones should expect to lose organic website ranking.  In other words, if your website is not mobile friendly (written in flash, has a slow load time), your website may disappear from mobile device search engine result pages. Defined. Responsive website design means that a page works fine whether you access a URL from a desktop browser or a tablet and smart phone. As Cutts states, the page re-scales and everything works fine. Learn from Google's head of web spam to learn about mobile responsive websites. [call_to_action_2 animation="bounceIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="Is Your Website Mobile Responsive?" button_text="Run Tool" url="https://www.google.com/webmasters/tools/mobile-friendly/"…
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