Susan Stern - Stern PR Marketing Omaha

Jan142015 by Susan SternNo Comments

Content is King Defined What That Means

Latest News

Regular Content Updates Key You've heard it before. It's become a cliche. Content is king! What does that mean? In the world of search engine optimization the phrase describes the necessary process of writing regular website and blog articles, frequently updating social media and the like to build Google, Bing and Yahoo rank. This is known as content marketing. According to a 2011 B2B marketing research study of 400 providers conducted by Hivefire, it found that in this day and age marketers depend less on traditional marketing avenues like TV and print ads. Today marketers experience better client results with online content marketing tactics. With 70-90% of people going online to find a local business, marketers who focus their attention online are on mark. Content Marketing King Defined. Content Marketing…

Jan52015 by Susan SternNo Comments

SEO NOT DIY

Latest News

Search Engine Optimization Tip SEO not DIY, sorry to say. In fact, small business owners who run their own search engine optimization campaigns might want to think again. You may be wasting valuable time apart from growing your core business. The fact is. Search engine education is a time consuming, ongoing specialty service demanding endless hours that are committed toward continuing education and real life experimentation. Our Omaha SEO company recommends small business run their company. Consider this. It is a smart decision to leave search engine marketing up to the professionals. A search engine optimization company that focuses on organic and PPC (pay-per-click) rank building. Let's get into definitions. Organic search results are search engine listing results that appear based on their relevance to the keyword search terms. On…

Jan22015 by Susan SternNo Comments

Copywriting Research

Latest News

[heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Industry Copy Research We Do[/heading] Before any Omaha copywriting project, our seasoned writer Susan Stern conducts extensive research of your industry's buzz words, views competitor and industry language, determines what writing style works and what does not. Many times organizations and business fail to write in layman's terms, and typically communicate in technical language that few can understand. Others may write website content and social media posts too casually or informally for the target market they are trying to reach. Here at Stern PR Marketing, we learn just about everything about your business, your clientele and pen copy in a style that makes sense to your target market. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]Tight Words. Descriptive Adjectives. No Extraneous Words! [/heading] The copy…

Jan12015 by Susan SternNo Comments

Go Mobile Responsive Or Rank Lower

Latest News

[heading animation="rotateInUpRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Is Your Website Mobile Responsive?[/heading] If not, your business should get it done right away. Google's Matt Cutts warns that websites not easily viewable on tablets and smartphones should expect to lose organic website ranking. In other words, if your website is not mobile friendly (written in flash, has a slow load time), your website may disappear from mobile device search engine result pages. Defined. Responsive website design means that a page works fine whether you access a URL from a desktop browser or a tablet and smart phone. As Cutts states, the page re-scales and everything works fine. Learn from Google's head of web spam to learn about mobile responsive websites. [call_to_action_2 animation="bounceIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="Is Your Website Mobile Responsive?" button_text="Run Tool" url="https://www.google.com/webmasters/tools/mobile-friendly/"…

Oct252014 by Susan SternNo Comments

Church Website Design Omaha Ne – By Stern PR

Logo Design, Marketing, Website Design

[vc_row][vc_column][vc_column_text] Church Website Design Omaha Any religion. Any branding project. Stern PR Marketing™ firm is proud to announce the unveiling of an extensive Omaha church website design project and total re-branding for Resurrection Evangelical Church in Gretna, Nebraska. "We re-designed the logo, custom-developed the website and wrote rich copywriting - the latter which few can do," said Susan Stern, owner/operator of Stern PR, a full-service Omaha marketing firm located in Nebraska's largest city. We do it all. Logo Design. Social Media. SEO Our Omaha area internet marketing company re-branded the Lutheran church bringing it into the 21st century. "We also designed and now maintain monthly social media accounts, the church calendar, website content, site security, and online directory listings. We do search engine optimization (Google Rank building organically), the photography and graphics, too" noted Stern. Other services Stern PR does for…

Sep162014 by Susan SternNo Comments

Stern PR Tip: Why Business Needs SEO

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text] SEO Firm Omaha Ne Dispels Misbelief Let's dispel a common business owner misconception. Say that your website already ranks high on Google for some keyword terms that people search. So naively, you think 'why not cut my monthly internet marketing budget, save dollars and ride the wave?' Uh, no! Writing Frequency/Skill Matters Fact is. Your stagnant website will fall while your savvy competitor slides ahead of yours. They, unlike you, fully understand the value of outsourcing monthly Omaha SEO company services. Any progressive business owner or office manager gets that. Play the Ranking Game Right "Business owners need to comprehend a lot about how the internet works. First off, organizations need to be active on social media to interact with visitors for customer service, PR and marketing reasons. Your…

Jul212014 by Susan SternNo Comments

Small Business Feels Pain – Craig’s List HTML Link Removal

Opinion

Craig's List Kills HTML Tags "Craig's List Removes HTML Links - Bad for Small Business" is a highly popular online article gathering over 3,000 national reads since our exterior Stern PR Omaha blog published it on March 9, 2014. So, we're revisiting the issue here with updates. For years, Craig's List allowed realtors, photographers and other small businesses to post rich, HTML advertising copy in ads that linked back to their websites. The ads were great for Google Ranking (SEO) and link-building. In the beginning of 2014, Craigslist rolled out universal changes, completely removing the ability to post professional-looking html-generated image ads that live link to a website. Now all you can do is post text copy and add images. You can not add a workable URL that takes visitors to your website. These unannounced changes frustrate…

Jun102014 by Susan SternNo Comments

Google’s SEO Tips

Internet Marketing, SEO

[vc_row][vc_column][vc_column_text]Google's software engineer Matt Cutts gives hints on how the Google search engine giant works, essential knowledge for online marketers. Stern PR Marketing™, a marketing firm Omaha provider, is dedicated to internet marketing education. To help keep fellow Omaha SEO Strategists in the know, herein is a transcription of Cutts' webmaster video comments. In a November 2013 Youtube.com post, Cutts offers Google SEO Tips. Here's a transcript of his reply: What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those? Really good question. A lot of people might expect super advanced stuff, but I’m going to give you what the biggest mistakes are by volume. This is just Wiz and I, Wiz is recording this, we were brainstorming for a couple minutes before we made this video. The biggest mistake…

Mar62014 by Susan SternNo Comments

Stern PR Gives Back – Mentoring Kids & Young Adults

Public Relations

[vc_row][vc_column][vc_column_text] Stern PR™ Committed to Philanthropy "Mentoring young people to write better is very rewarding," notes Practitioner Susan Stern, who this week and last spent one-on-one time with 5th and 6th graders at Omaha's Friedel Jewish Academy editing speeches and offering suggestions on delivery. "I have to thank my daughter for recommending that I volunteer my time. It makes her feel good, too, knowing that mom is active in the classroom," said Stern. Writing speeches, press releases, articles and website content are skills that Susan Stern is really good at based on 20+ years of copywriting in broadcasting, marketing and PR. Stern intends to share these abilities with young people at almost any opportunity. Omaha Marketing Firm Accepts Intern This upcoming summer, Stern PR Marketing Consultant Susan Stern has accepted a college student for…

Mar32014 by Susan SternNo Comments

Omaha Search Engine Providers Must be Copywriters!

SEO

[vc_row][vc_column][vc_column_text] Omaha SEO Provider Must Write Well Business Owner FYI, Most Don't By Susan Stern -- Omaha Search engine providers are typically web design companies that help business increase rank on Google, Bing and Yahoo. An estimated 90% of people go online before buying products/services. So, top spot is a must. Well, the fact is, most Omaha search engine providers can't even write. Write well, that is. Most Omaha SEO strategists are just that - technical people. They are NOT professional copywriters. The vast majority of Omaha SEO strategists and web design firms appear to lack the ability to pen a great website, social media post and press release. Every business needs more than SEO and web design. You need a professional Omaha copywriter for branding. Stern PR Marketing™ is the solution for corporate identity AND…