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Feb82015 by Susan SternNo Comments
High Quality Content

High Quality Content

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[heading animation="fadein" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Rich Content SEO Key | Omaha Internet Marketing Company Opines[/heading] High quality content is not merely a marketer buzz word. These are 3 words that every business owner, office manager and CEO must completely understand to succeed on and offline. High quality content is the production of online PR articles, press release, social media management, listings, ads, website and blog copy with journalistic integrity, authority and trustworthiness. A logo must be modern and eye-catching, same for the website and social media covers. The public relations writing for a company or organization should be rich with your genre's subject manner, images and graphics. Consistent and streamlined. [heading animation="wobble" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]Online Branding 101: Timely articles. Specific verbs. Descriptive adjectives. Clean sentences with reader…
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Feb52015 by Susan SternNo Comments
Difference Between Publicist and Agent

Difference Between Publicist and Agent

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[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]PUBLICIST VS. AGENT[/heading] A local, potentially up and coming rapper, with some good original music on an independent label, recently approached our Omaha public relations firm seeking a publicist. During our conversation, I wanted to emphasize the difference between a publicist and agent. After all, I assumed before our conference call, that it would appear he really needs a music agent, who books jobs. I told him that. While the rapper certainly is in need of an agent, he correctly identified a stronger present need for a publicist. To re-brand his image in a streamlined, marketable way that might attract an agent, bookings, as well a wider array of fans. [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="aligncenter"]PUBLICIST - REFINES YOUR PUBLIC FACE[/heading] The job…
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Feb42015 by Susan SternNo Comments
Recommend Marketing Mix

Recommend Marketing Mix

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[heading animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignleft"]Omaha Marketing Firm Suggests[/heading]In today's digital marketing era, business and organizations might be perplexed on how to reach your target market. The answer is simple. Invest most of your advertising/marketing dollars with online branding. But that's not all. [blockquote animation="tada" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}"]"Your company needs a marketing mix. A recipe that includes traditional and digital avenues will drive more traffic and increase revenue.  As former broadcast journalists, we would, if client budget allowed, to sprinkle in some TV/Radio advertising, perhaps billboard, limited print including postcard mailers. Unlike most, we do all these tasks in-house, creative branding by a talented staff of a few," notes Omaha Marketing consultant Susan Stern.[/blockquote] [heading animation="fadeIn" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="2" bottom_margin="default" align="alignleft"]Invest Most Marketing Dollars Internet [/heading] Stern PR Marketing firm,…
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Feb12015 by Susan SternNo Comments
Strong Internet Presence Needed

Strong Internet Presence Needed

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[heading animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="alignnone"]Most People Search Online[/heading] An estimated 70-90% of people search for local business online. So, from our experience, your business or organization needs a -  Complete Internet Presence. When we say complete, we mean total internet branding that sets the right foundation to build Google ranking and streamline company image branding - on and offline. After the basics are done, your business or organization needs a monthly SEO/Social media maintenance plan. But first, here at Stern PR, an Omaha digital marketing firm, our 'Complete Internet Presence' package includes everything you need to start growing online.  Any industry. We'll let you know if your business or organization needs a website re-design. It may be fine, and simply need to be search engine optimized. In total,…
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Jan312015 by Susan SternNo Comments
WordPress Best CMS

WordPress Best CMS

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[special_text animation="fadeInRightBig" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" tagname="h1" color="" font_size="25" font_weight="bolder" font="google_web_font_Raleway" margin_top="" margin_bottom="" align="left" icon="no" icon_float="none"]Wordpress Better Content Management [/special_text] [text_box animation="bounceInUp" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" title="We love it. " subtitle="Wordpress is the best CMS!"] We love it. Wordpress is the best CMS! Our Omaha website design company now prefers using it for most of our clients. In comparison with Joomla, Wordpress is our pick for an open source content management system, an ideal place to incorporate your website, while self-hosting on a third party provider, like Godaddy. On that, we find that Godaddy is a better than average web host. Web Hosting and Domain Source As Omaha area website designers/marketers, we've had multi-year history working with Godaddy. They're tech savvy and available 24/7. They are not the Walmart of web hosting companies, as…
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Jan312015 by Susan SternNo Comments
Complete Online Branding

Complete Online Branding

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[vc_row][vc_column][vc_column_text][heading animation="fadeInRight" animation_delay="{animation_delay}" animation_iteration="{animation_iteration}" type="1" bottom_margin="default" align="aligncenter"]Omaha's Complete Digital Marketing Package[/heading]Our Omaha website design firm and marketing company builds professional websites for business and organizations. Located in Omaha, Nebraska USA, our web development services help build brand attention, boost traffic and drive overall business profitability. We offer the complete online branding package. The copywriting. The photography. The design. Run your company. We'll do the rest. When you ask Stern PR for a web design quote. Please note. We provide the - complete online branding package - leaving out no must-haves that set the proper foundation for Google, Bing and Yahoo to find your website. The estimate we provide is outlined in a written marketing plan that we carefully researched before crafting. We're better. Almost 99% of services we offer are…
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Jan222015 by Susan SternNo Comments
How to Increase Website Traffic

How to Increase Website Traffic

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How to Get More Website Visitors A sure way to set the SEO foundation to increase Google ranking is to hire a professional website developer. A technically-savvy pro who knows how to get more website visitors. Stern PR Marketing in Nebraska's largest city builds professional websites and web applications that work great for small and medium-sized businesses and organizations. Our small, yet highly talented team offers affordable Omaha web design services! We help our clients build brand buzz, increase traffic and trigger profitability. We have a team of experts in our field who create clean code and other key elements. Silo Architecture We build websites with a silo architecture that properly categorizes a website with search engine optimization in mind. We make websites easy for search engines to crawl by…
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Jan162015 by Susan SternNo Comments
20 Challenges Working From Home

20 Challenges Working From Home

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Home Business Challenges Working from home and escaping the 9 to 5 daily grind is a dream come true for most. You set your own hours. There's no commute. You can pick up your kids after school. There's tax benefits. Friends who work for corporate America tend to envy you. But what few don't know is that running a small business from home comes with a set of challenges. 1. Life of Leisure Perception People think you're sleeping in, lunching with pals or doing everything but work. 2. Under-dress Day to Day Ok Yoga pants and t-shirt work. There's no need to dress up except when meeting clients face-to-face. The downside is you pay less attention to your daily appearance and wardrobe. 3. TV weather Forecaster Attire For video conference…
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Jan142015 by Susan SternNo Comments
Content is King Defined What That Means

Content is King Defined What That Means

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Regular Content Updates Key You've heard it before. It's become a cliche. Content is king! What does that mean? In the world of search engine optimization the phrase describes the necessary process of writing regular website and blog articles, frequently updating social media and the like to build Google, Bing and Yahoo rank. This is known as content marketing. According to a 2011 B2B marketing research study of 400 providers conducted by Hivefire, it found that in this day and age marketers depend less on traditional marketing avenues like TV and print ads. Today marketers experience better client results with online content marketing tactics. With 70-90% of people going online to find a local business, marketers who focus their attention online are on mark. Content Marketing King Defined. Content Marketing…
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Jan52015 by Susan SternNo Comments
SEO NOT DIY

SEO NOT DIY

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Search Engine Optimization Tip SEO not DIY, sorry to say. In fact, small business owners who run their own search engine optimization campaigns might want to think again. You may be wasting valuable time apart from growing your core business. The fact is. Search engine education is a time consuming, ongoing specialty service demanding endless hours that are committed toward continuing education and real life experimentation. Our Omaha SEO company recommends small business run their company. Consider this. It is a smart decision to leave search engine marketing up to the professionals. A search engine optimization company that focuses on organic and PPC (pay-per-click) rank building. Let's get into definitions. Organic search results are search engine listing results that appear based on their relevance to the keyword search terms. On…
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